Seller guide

Photograph it like it's worth it.

Great photos are the single biggest thing you control. Here are the five shots every serious listing needs — and exactly how to frame them.

GMTONE · SWISS

1/5 · The dial, face-on

Square to the dial, filling the frame. This is the cover shot — sharp focus on the centre, no glare across the crystal.

Every shot

Soft, even light. Diffused daylight near a window beats a hard flash — no hotspots on the crystal.
Clean, neutral background. A plain surface keeps the watch the hero. A cushion or tray reads premium.
Hold it steady. Brace your hands or use a stand. Tap to focus; a crisp shot signals a careful seller.
Set the time to 10:10. The classic watch pose — hands frame the logo and look balanced.
Show box & papers. Photograph the full set. It meaningfully lifts trust and the price.

Ready when your photos are.

Type a reference and AI fills in the details — you just add the shots and a price.